Customer advocacy is not a program; it is a business capability. It is an organization's ability to consistently transform customer insight into strategic decisions that deliver measurable business value.
The Voice-to-Value™ Framework is ChampionWorks’ methodology for transforming customer insight into strategic decisions. It's built around six capabilities: Capture, Understand, Align, Activate, Measure, and Evolve, that describe how organizations turn what customers say into what leadership decides.
ChampionWorks helps B2B SaaS organizations build the capabilities that connect customer insight to executive decision-making. Engagements typically begin with the Voice-to-Value Assessment and lead into a strategic roadmap, the ChampionWorks Blueprint.
ChampionWorks works with B2B SaaS and technology companies that generally have between 20 and 5,000 employees, have an established Customer Success organization, and want customer insight to carry more weight in executive decisions.
Customer advocacy and customer success platforms provide the technology for managing references, communities and customer engagement. ChampionWorks helps you decide how to use that technology well: what to measure, who owns it, and how customer insight reaches executive decisions. Many clients use both.
Yes, when it’s the right solution for the outcome you’re trying to achieve. Those programs are outcomes ChampionWorks may recommend, not the starting point. Discovery comes first, so a reference program, advisory board, or other capability is designed to solve the right problem rather than assumed to be it.
It evaluates an organization's maturity across the six Voice-to-Value capabilities and results in a maturity score, an executive report, and a recommended next step.
It turns assessment findings into a 12-month strategic roadmap, with prioritized recommendations and defined success measures for becoming a more customer-powered organization.
It depends on scope. The Voice-to-Value Assessment typically runs a few weeks; the Blueprint usually takes three to five weeks. Advisory Solutions typically run 4–10 weeks. Executive Advisory is an ongoing partnership.
Most relationships start with an Executive Discovery Session: a free, 60-minute conversation focused on understanding the business, not making a sales pitch.
Start with a discovery session. We’ll help you determine the right next step for your organization.